Ashanti Design’s Spectacular Contribution to ‘Joy from Africa to the World’ Festive Campaign at V&A Waterfront

Ashanti Designs Installation For The Joy from Africa to the World Festive Campaign 6

Renowned African designer, Ashanti Design, is set to dazzle audiences with their distinctive handwoven lighting as part of the ‘Joy From Africa to the World’ campaign at V&A Waterfront. The festive installation, crafted by Ashanti Design, features a life-sized cable car, symbolizing the iconic Table Mountain Cable Car—one of the seven wonders of the world.

As a key participant in the annual ‘Joy from Africa to the World’ (JFA) campaign, Ashanti Design joins forces with artists, makers, and illustrators to create expansive installations that spread joy throughout the neighborhood. This year’s theme, ‘Between the Mountain and the Sea,’ captures the essence of Cape Town, with its vibrant culture and iconic landmarks.

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Now celebrating its 5th year since its launch in 2019, the JFA campaign is a more relevant and representative

The installations, paying homage to beloved Cape Town landmarks such as Table Mountain, the marine paradise, Cape Wheel, Clock Tower, colorful Bo-Kaap buildings, and Mouille Point lighthouse, showcase the rich fauna and flora of the region.

Expressing their enthusiasm and honor to be part of this initiative, Ashanti Design views their installation as a testament to the sustainable success achievable through a purpose-driven business approach, emphasizing the fusion of innovation in African arts, crafts, and design.

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Now in its 5th year since its inception in 2019, the JFA campaign has become a more relevant and representative festive season for Capetonians, South Africans, and international visitors alike, fostering cheerful memories. It reflects the V&A Waterfront’s commitment to a more joyful approach to the festive season, demonstrating that there is always a delightful way to conduct business.

Visitors are urged to immerse themselves in the enchanting world of Cape Town’s landmarks and culture at the V&A Waterfront and experience ‘The Joy From Africa to the World’ firsthand.

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