Egyptian artist, Amer Ghada enlisted as one of the 11 renowned international artists to reinterpret and transform Dior’s timeless icon, The Lady Dior Handbag for the 7th edition of the Dior Lady Art Project.
Amer has reinterpreted the iconic Lady Dior through a feminist lens. She questions the body and the place of women in the art world and in contemporary societies through her patchwork and sequin embellished models that feature words associated with women’s qualities like “resilient” or “loving”, while the interior shocks with energized hues of pink and orange.
“I like the charms that hang from the Lady Dior bags, and I wanted to create a parallel Ghada charm. I also like that this bag is both a commodity and a piece of jewelry.”, Amer said.
ABOUT GHADA AMER
Born in Cairo, Ghada Amer is the first artist of Egyptian origin to reinterpret the iconic Lady Dior for the seventh edition of the Dior Lady Art project. A committed feminist, she questions the body and the place of women in the art world and in contemporary societies through her hybrid oeuvre. Based on the simultaneous use of painting and embroidery – a skill considered eminently feminine – her works, like a vibrant plea, invite women to reappropriate their bodies and their sensuality.
About the 7th edition of Dior Lady Art Project.
A timeless icon perpetually reinvented, the Lady Dior has enjoyed an extraordinary destiny. With its architectural lines exalting the cannage pattern, it encapsulates the very essence of Dior style, its audacious elegance. Season after season, this emblem’s aura shines on, at the crossroads of modernity and excellence. It has become, more than ever, an object of art and desire, revisited by artists from around the world. Through the most fascinating detour, the Lady Dior is thus transformed into a unique oeuvre, merging heritage and creative visions.
For the seventh edition of the Dior Lady Art project, Ghada Amer, Brian Calvin, Sara Cwynar, Alex Gardner, Shara Hughes, Dorothy Iannone, Minjung Kim, Zhenya Machneva, Bouthayna Al Muftah, Françoise Pétrovitch and Wang Yuyang – from Egypt to the United States, from Qatar to China – have each risen to the challenge of reinterpreting and transforming the iconic bag.
A meeting between Dior and the cultures of the world, this new inspiring carte blanche showcases virtuoso techniques and craftsmanship, driven by a spirit of innovation and limitless inventiveness. Each detail, thought out with infinite meticulousness by the eleven artists, is a tribute to singularity and savoir-faire, opening the doors of the imagination. As a final touch, each of the exceptional reinventions extends the artistic expression to the inside of the bag, revealing several poetic surprises. A celebration of joy and freedom.
