Hassan Hajjaj, one of the most innovative photographers of his generation, has transformed a former retail space on Lincoln Road, Miami Beach, into an immersive cultural experience. Titled Dar Miami 1446, this installation marries art, food, music, and community in a unique celebration of Moroccan heritage and contemporary creativity. Known for his bold use of color, pattern, and texture, Hajjaj’s latest endeavor reflects his signature style while fostering a sense of togetherness.
A Fusion of Cultures and Creativity
Hajjaj, who was born in Larache, Morocco, and raised in London, has long drawn inspiration from the interplay between these two cultures. His works often blend elements of Moroccan tradition with contemporary global aesthetics. Dar Miami 1446, named after the current year in the Arabic calendar, exemplifies this fusion by offering visitors a sensory journey through Moroccan hospitality.
The installation features vibrant vinyl patterns that adorn the walls and floors, a tea shop showcasing Hajjaj’s tea brand, Jajjah, and a merchandise area where 100% of proceeds benefit the Miami Foundation’s programs for marginalized communities. Central to the space is a long, colorful dinner table surrounded by quirky seating and framed by Hajjaj’s iconic photographs and video works.
Celebrating Moroccan Hospitality
Hajjaj’s goal with Dar Miami 1446 was to create an environment that felt warm and welcoming, akin to a Moroccan home. “It’s more than just a space,” Hajjaj explained. “It’s an invitation to experience my culture through art, food, and music. Hospitality is a cornerstone of Moroccan life, and I wanted to bring that spirit to Miami.”
During the day, the public can enjoy tea and sweets created by Michelin-starred chef Rose Previte, while in the evenings, the space transforms into a lively venue for private dinners and performances. Each evening’s programming includes live Gnawa music, DJ sets, and family-style meals featuring dishes like lamb tagine and saffron couscous.
Immersive Installations and Community Impact
Hajjaj’s creative approach extends beyond visuals to include storytelling and community engagement. His decision to incorporate his tea brand into the installation highlights this philosophy. The brand’s custom-designed cans, which double as frames for some of his photographs, feature QR codes linking to curated music playlists, enhancing the multisensory experience.
The project also underscores Hajjaj’s commitment to giving back. By directing merchandise sales to the Miami Foundation, Hajjaj ensures that his art has a tangible social impact. “Art should inspire, but it can also contribute to real change,” he said.
A Global Artist with Local Roots
Hajjaj’s work has been celebrated internationally, with series like Kesh Angels—featuring Marrakech’s henna artists on motorbikes—garnering acclaim for their vibrant portrayal of Moroccan culture. With Dar Miami 1446, he continues to bridge his heritage with contemporary narratives, creating a space where art, food, and music converge.
As Dar Miami 1446 wraps up its final tea service, the project leaves a lasting impression as a testament to the power of art to foster connections across cultures. For Hajjaj, it’s not just about showcasing his work but about creating a shared experience. “I want people to leave feeling they’ve visited a home—one filled with color, warmth, and life,” he said.
