Visual artist Prince Gyasi takes us on a journey into the world of ‘timelessness’ with his highly anticipated Pirelli Calendar 2024. Shot across two continents, in the vibrant locales of London, UK, and his native Ghana, Gyasi’s latest creation offers a captivating and colorful counterpoint to the prevailing Western preconceptions about Africa, embodied in his playful yet powerful imagery.
Intricately exploring the theme of ‘timelessness,’ Gyasi redefines perceptions and brings fresh perspectives to the table, successfully bridging the gap between traditional art and contemporary photography. The Pirelli Calendar 2024 proves to be a testament to his boundless creativity and unique vision.
A Diverse Cast of Icons
The calendar boasts an ensemble of remarkable figures who have left an indelible mark on their respective fields. The 2024 Pirelli Calendar sees the likes of Hollywood icon Angela Bassett, supermodel Naomi Campbell, renowned actor Idris Elba, author Margot Lee Shetterly, poet Amanda Gorman, musician Jeymes Samuel, Nigerian singer Tiwa Savage, King Otumfuo Osei Tutu II, multifaceted artist Teyana Taylor, and acclaimed painter Amoako Boafo. This diverse array of talent promises to make this edition one for the history books.
Notably, this year holds special significance for Otumfuo Osei Tutu II, as it commemorates the 25th anniversary of his reign over the Ashanti Kingdom, a celebration that adds an extra layer of importance to the Pirelli Calendar.
Synesthesia in Vibrant Color
Prince Gyasi’s unique perspective is deeply rooted in his personal experience with the neurological phenomenon known as synesthesia. This condition allows him to see colors in response to sounds, numbers, or letters, which he vividly translates into his photographic artworks. The resulting images are rich in bold and striking colors, making them indistinguishable from fine art in their exquisite attention to detail.
Gyasi’s work often features portraits of children from his hometown, Jamestown, challenging conventional standards of beauty and providing a platform for celebrating the vibrancy and diversity of his community.
A Philanthropic Vision
Prince Gyasi is not only a talented artist but also the founder of the nonprofit organization “Boxed Kids,” an initiative that aims to empower and uplift disadvantaged children. His philanthropic endeavors have garnered recognition and admiration from collectors and institutions worldwide, with his work being included in collections like those of Jean Pigozzi and the Pinault Foundation.
A Legacy of Creative Collaboration
Gyasi joins a distinguished lineage of photographers and art directors who have graced the Pirelli Calendar since its inception in 1964 under the guidance of art director Derek Forsyth and British photographer Robert Freeman. This legacy has included influential figures such as Harri Peccinotti, Martyn Walsh, Terence Donovan, Barry Lategan, Arthur Elgort, Herb Ritts, Richard Avedon, Peter Lindbergh, Mario Testino, Bruce Weber, Nick Knight, Patrick Demarchelier, Peter Beard, Steve McCurry, Helmut Newton, Steven Meisel, and Annie Leibovitz.
(Image credit: Pirelli Calendar 2024)
As the Pirelli Calendar continues to evolve, Prince Gyasi’s creative vision promises to leave a lasting imprint on its rich history, offering a fresh perspective that transcends the boundaries of time and tradition. His ability to capture the essence of ‘timelessness’ through his vibrant and engaging photography is a testament to his undeniable talent and creative vision. This year’s calendar is set to be an extraordinary visual journey into a world where art, culture, and philanthropy intersect, leaving a legacy that will be celebrated for years to come.
